Category: Droom

Having worked in corporate environment in Silicon Valley, Seattle and India for 12 years prior to founding ShopClues, I can say it with high conviction that whether you are a first time or serial entrepreneur, it is among the most demanding, challenging and difficult career choices you would make. While it may sound counter intuitive … Continue reading “Top 5 things – What does it take to be a serial entrepreneur”

Marketing has always had a key role to play in brand building for any organization. Marketing has evolved over time with the advent of technology and the rise of the internet. We increasingly witness the use of digital and social media to reach out to the newer set of audiences. The conventional channels continue to … Continue reading “Marketing Outlook in 2018”

First of all, I will begin by highlighting an old Wall Street saying that it is better to be lucky than smart. That being said, most Unicorns are not build by accidents but by great vision, passion of founder, great playbook, be customer centric, great grip on use of capital and many more. So, let … Continue reading “Top 10 Things in Making of a Unicorn”

India is the 3rd largest automobile market in the world but buying and selling used automobile has been full of pain points, pitfalls and frustration. There are several reasons for this, such as : a) unlike USA, Western Europe and Japan, India is the low trust market and that cause very high degree of information … Continue reading “India is the 3rd largest automobile market in the world but buying and selling used automobile has been full of pain points, pitfalls and frustration”

Gurgaon has been often called Millennium city and like Bangalore compared to Silicon Valley. I chose Gurgaon as the home for both start-up I founded i.e. ShopClues.com and Droom.in. I chose Gurgaon as the base because I found minimum talent pool, near to one large international airport and attractiveness to be in capita city and … Continue reading “Gurgaon has been often called Millennium city and like Bangalore compared to Silicon Valley”

The continued rise of digital and social media has given unparalleled voice to users. While earlier users consumed whatever was offered, with an increase in the need for consumer engagement, participation, and an increased overall competition, businesses have realized that there is a need to evolve and analyze their marketing policies for better end-results. Advertisers … Continue reading “The Digital Advertisement Action-plan: 5 things to consider for an effective digital advertising strategy”

Over the past couple of years, the rise of startup culture in India has gained significant momentum owing to constant efforts undertaken by both government & private players to boost India’s economy by improving its domestic manufacturing capabilities. Be it the Startup India mission under the Indian government’s ‘Make in India’ initiative or other similar … Continue reading “Successful entrepreneurs are acting as an accelerator for new age startups”

1. Dare to dream 2. Dare to innovate 3. Dare to disagree 4. Do not take no for an answer 5. If you can measure, you can control – be data driven 6. Keep deep belief and conviction 7. Be surrounded by supports and well wishers 8. Build strong network 9. Point fingers to yourself … Continue reading “10 Rules of Success from Sandeep Aggarwal”

In my experience, Vision, Capital and Team are the three critical ingredients to create a world-class company from scratch. Of these three, I would pick Team as the secret sauce for creating that winning company. While people tend to be important for any organization, it becomes super critical in start-ups, given the challenging rollercoaster ride … Continue reading “5Cs to look for in your Start-up’s Dream Team”