Blog, Vision for Droom & Shopclues, Sandeep Aggarwal

The continued rise of digital and social media has given unparalleled voice to users. While earlier users consumed whatever was offered, with an increase in the need for consumer engagement, participation, and an increased overall competition, businesses have realized that there is a need to evolve and analyze their marketing policies for better end-results. Advertisers … Continue reading “The Digital Advertisement Action-plan: 5 things to consider for an effective digital advertising strategy”

Over the past couple of years, the rise of startup culture in India has gained significant momentum owing to constant efforts undertaken by both government & private players to boost India’s economy by improving its domestic manufacturing capabilities. Be it the Startup India mission under the Indian government’s ‘Make in India’ initiative or other similar … Continue reading “Successful entrepreneurs are acting as an accelerator for new age startups”

1. Dare to dream 2. Dare to innovate 3. Dare to disagree 4. Do not take no for an answer 5. If you can measure, you can control – be data driven 6. Keep deep belief and conviction 7. Be surrounded by supports and well wishers 8. Build strong network 9. Point fingers to yourself … Continue reading “10 Rules of Success from Sandeep Aggarwal”

In my experience, Vision, Capital and Team are the three critical ingredients to create a world-class company from scratch. Of these three, I would pick Team as the secret sauce for creating that winning company. While people tend to be important for any organization, it becomes super critical in start-ups, given the challenging rollercoaster ride … Continue reading “5Cs to look for in your Start-up’s Dream Team”

In my view, vision, capital and team are the top three important ingredients to create a world-class company from scratch. When I was building ShopClues, I did spend almost one year on these three things. While, vision and capital are super important, a hasty decision how to form a team for your startup can be … Continue reading “5Cs to Create Winning Team for a Startup”

How Droom is Building the 21st Century Experience in Buying and Selling Automobiles Online When we launched Droom on 21st November 2014, exactly three years after I launched ShopClues, I knew that we are on to much bigger opportunity and challenge. ShopClues was ahead of its time by 3 years as the first managed marketplace … Continue reading “How Droom is Building the 21st Century Experience”

Ever wondered why buying a car or a motorcycle or for that matter, any automobile remains so cumbersome, full of anxiety, and pitfalls? Droom was created with a single obsession I.e. how to remove everything that serves as an impediment to why a transaction between two unknown parties may not take place.  While this is … Continue reading “Vision of Droom.in”